He said, “We did a customer behaviour survey online which revealed that people don’t consider Porsche in their car search process because they think it is expensive. Porsche as a brand doesn’t do price advertising, but to overcome the challenge of perception, we will have to do price advertising here in India."
Porsche launched Macan at a price of Rs 69.9 lakh in July this year which competes against the likes of Mercedes GLE, BMW X5, Audi Q7, and Land Rover Discovery.
We are studying the markets. We are not present in two major states in the South and upwards in the North.Pavan Shetty, Director, Porsche India
“We have to put a stronger focus on communication with our team. Also, we need to be present where customers are searching for competition cars and make a point” said Manfred Bräunl. “We have an action plan in place to overcome the price perception challenge. However, we would not be able to share our exact plan. But we are sure, we will see the results", added Porsche India Director Pavan Shetty.
In terms of sales and retail expansion, Porsche is bullish about the Indian market. Despite the current challenges faced by the economy, India will be a focus market for the next few years for Porsche. "With growing middle class, I don't have doubt in my mind, with a strong product we have much higher potential", reiterated Manfred Bräunl.
The company has six dealers across Ahmedabad, Cochin, Delhi, Kolkata, Jaipur, and Mumbai.
“We are studying the markets. We are not present in two major states in the South and upwards in the North. We are understanding what direction to take. We have to look at a promising market in the long term solution. But it is too early to talk..” said Pavan Shetty.
The company plans to launch two products in the next calendar year. Taycan Electric car and the Anniversary edition of Panamera to keep the product portfolio refreshed.
In terms of sales, the luxury car manufacturer sold 350 cars last year. The company sees stable growth this year.
